With a goal of providing a new line of canned energy drinks with a different vibe to those like Monster and Rockstar, an entrepreneur approached me with a problem. They'd already begun work on their brand, reaching out to other designers and even trying his own hand at the design but finding all attempts falling short. Together we reworked his initial drafts and created a logo that fit his goal and began work on his initial can wrap designs for his first two can runs to test the waters for his idea.